Oishii Farm Corporation

Oishii Farm Corporation, also known as Oishii, is a vertical farming company founded in 2016 by Hiroki Koga and Brendan Somerville, with its headquarters located in Jersey City, New Jersey. The company specializes in the indoor cultivation of premium strawberries and other flowering produce using a combination of traditional Japanese farming techniques and advanced technology. Originally starting with a 74,000-square-foot facility in Jersey City, the company expanded its operations in 2024 with the opening of a 240,000-square-foot indoor farm in Lopatcong Township, New Jersey. In March 2025, Oishii further grew its agricultural footprint through the acquisition of Tortuga AgTech, a company specializing in agricultural robotics.

Business/Product Breakdown

Oishii Farm Corporation operates indoor vertical farms that replicate the environmental conditions of the Japanese Alps to grow high-quality produce year-round. The company's core product line features specialized strawberry varieties, including the Omakase Berry, Koyo Berry, and Nikko Berry, alongside the Rubi Tomato. These products are cultivated in a pesticide-free environment that integrates artificial intelligence, machine vision, and robotics to monitor over 60 billion data points annually. A distinguishing feature of Oishii's production model is its proprietary natural pollination system, which utilizes live bee colonies within its vertical farms - a process traditionally difficult to achieve in indoor settings.

The company's technology stack includes approximately 50 proprietary robots that analyze flower development and bee activity to optimize harvest timing at peak ripeness. Beyond fresh produce, Oishii manages food waste by repurposing "perfectly imperfect" fruit into a line of consumer goods, such as strawberry-flavored butter, vinegar, and oat milk, developed through partnerships with various food brands. These products, marketed under the "Wabi-sabi Berries" name for smaller fruits, are distributed through high-end retailers and artisanal partnerships. Oishii's facilities also incorporate sustainable infrastructure, such as solar power and advanced water recycling systems, to support its large-scale indoor ecosystem.