WHOOP
About WHOOP
Company overview
WHOOP is a wearable technology company focused on health and fitness tracking, offering a subscription-based platform that provides personalized insights to optimize performance, recovery, and sleep. Founded in 2012 by Will Ahmed, Aurelian Nicolae, and John Capodilupo, the company is headquartered in Boston, Massachusetts. WHOOP's flagship product, the WHOOP Strap, is a screen-free wearable device designed for 24/7 use, targeting athletes and fitness enthusiasts. Operating in 56 markets globally, WHOOP leverages advanced analytics and partnerships with elite athletes to differentiate itself in the competitive wearable tech market. Business/Product Breakdown WHOOP's core product is the WHOOP Strap, a wearable device that collects physiological data such as heart rate variability (HRV), resting heart rate, respiratory rate, sleep patterns, and activity levels. Unlike traditional fitness trackers, the WHOOP Strap emphasizes recovery, strain, and sleep scores, delivering personalized recommendations through its mobile app. The device is provided free with a subscription, priced at $30/month or $239/year, which includes access to the app's analytics and coaching features. WHOOP's proprietary algorithms analyze data to offer actionable insights, such as optimal training intensity or sleep needs, catering to serious athletes and health-conscious users. Additional offerings include WHOOP-designed athletic apparel for discreet device integration and a B2B service for teams and organizations to monitor group performance. In 2023, WHOOP introduced an OpenAI-powered WHOOP Coach for real-time health guidance. The company's subscription model ensures recurring revenue, while its focus on data-driven performance optimization sets it apart from competitors like Fitbit or Apple Watch.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
Employee Figures
Key Executives
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401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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