WHOOP

WHOOP is a wearable technology company focused on health and fitness tracking, offering a subscription-based platform that provides personalized insights to optimize performance, recovery, and sleep. Founded in 2012 by Will Ahmed, Aurelian Nicolae, and John Capodilupo, the company is headquartered in Boston, Massachusetts. WHOOP's flagship product, the WHOOP Strap, is a screen-free wearable device designed for 24/7 use, targeting athletes and fitness enthusiasts. Operating in 56 markets globally, WHOOP leverages advanced analytics and partnerships with elite athletes to differentiate itself in the competitive wearable tech market.

Business/Product Breakdown

WHOOP's core product is the WHOOP Strap, a wearable device that collects physiological data such as heart rate variability (HRV), resting heart rate, respiratory rate, sleep patterns, and activity levels. Unlike traditional fitness trackers, the WHOOP Strap emphasizes recovery, strain, and sleep scores, delivering personalized recommendations through its mobile app. The device is provided free with a subscription, priced at $30/month or $239/year, which includes access to the app's analytics and coaching features. WHOOP's proprietary algorithms analyze data to offer actionable insights, such as optimal training intensity or sleep needs, catering to serious athletes and health-conscious users. Additional offerings include WHOOP-designed athletic apparel for discreet device integration and a B2B service for teams and organizations to monitor group performance. In 2023, WHOOP introduced an OpenAI-powered WHOOP Coach for real-time health guidance. The company's subscription model ensures recurring revenue, while its focus on data-driven performance optimization sets it apart from competitors like Fitbit or Apple Watch.