Best in Beauty 💄

The year 2021 was an exciting year for beauty. Up and comer beauty brands have benefitted from the D2C market boom, TikTok’s algorithm, a greater focus on diversity in founders and end consumers, and the Zoom effect on our self-esteem. The year 2022 is expected to bring an increase in on-demand beauty deliveries, even more people opting for injectables, and higher standards for “clean beauty.”

Today we’re looking at the top stories of the past year for beauty.


 

🌿 It’s a well-touted fact that the EU has banned over 1,400 ingredients from cosmetics, with the US banning only 20. This data point alone has given rise to clean beauty enthusiasm. We asked whether clean beauty is safe or the new snake oil?
 

✨ Indie brands are coming for the Estee Lauders of the beauty industry. Check out the indie darlings hoping to take a cut of (or get acquired by) the biggest beauty brands.
 

🪞 One factor contributing to Zoom fatigue? Staring at our faces. We looked at the Zoom effect on beauty.

💄 Sephora has a knack for leading the pack for adopting innovations in all things e-commerce, beauty, and fintech. The company is raising the next batch of innovative newcomers in its Accelerate program focused on developing BIPOC founders. 

Stay tuned for what happens next in beauty in 2022!