Can only make you stronger..

The holiday season is around the corner. Peloton’s holiday ad last year left a viral discussion on body imagery and we are eager to see what these at-home fitness companies will share this year as businesses are toning down the celebration in their marketing ads. While that is still an unknown, what is certain is that indoor fitness equipment companies have reaped the benefits of the pandemic and will continue to do so especially as the cold weather sets in. 

In our recently released Future of Fitness report, PrivCo takes a deeper dive into how the pandemic has supercharged the evolution of at-home fitness.

• Take a look at a number of private companies like Tempo Interactive, Whoop, and Tonal Systems, which specialize in high-tech equipment built to support working out at home, and how they have thrived in the post-COVID fitness landscape. 
• Explore a number of privately-held equipment companies who have maintained steady growth since their early foundings by catering to a diverse audience. 
• Recap how traditional gyms have struggled as nationwide shutdowns impacted their operations. 

Some notable updates since our report that highlights the shift towards fitness-at-home:

• Strava, a company that develops technology geared towards runners and cyclists specifically to monitor, analyze, and share their performance with other users received a Round F funding of $110MM led by Technology Crossover Ventures, putting into the unicorn status. 
• Future, a company that features a work-at-home platform pairing you with personal trainers and a $150 monthly subscription closed a Round B funding in October of $24MM led by Trustbridge Partners. 
• Caliber Fitness is another work-at-home platform that supports personal training with its in-house fitness coaches that guide you through strength training, cardio, and nutrition. The company received its seed funding in October of $2.2MM from Trinity Ventures. 
• Freeletics is a global competitor breaking into the U.S. market of virtual fitness coaching. Born out of Germany and already well established in the European market, the AI-powered fitness coaching app has more than 48 million users in 160 countries. To power its U.S. expansion, it received its Round B funding of $25MM from U.S investors led by JAZZ Venture Partners in September. 
• Previously mentioned Tonal Systems received a $110MM equity funding in September from multiple investors including Amazon and angel investors like Stephen Curry.